Explainer video and model-specific content for boiler companies

What we make, and what we won't

We produce marketing content about boilers, and nothing else. Every video and page explains; none of it instructs anyone to work on a gas appliance or a pressurised heating system.

Here is the line we hold on every project:

That line protects homeowners, and it protects you. A repair video with your logo on it is a liability the day someone follows it badly. Our guide to what boiler content can safely say explains where we draw it and why.

We are not a contractor. We don't install, repair or service anything, and we will never compete with you for a job.

Five services, one content library

Each service builds part of a single library that your website, your Google Business Profile and your sales team can all use.

1. Boiler explainer videos: one to three minute videos built around the questions that slow down a sale.
2. Brand and model content pages: a genuinely useful page for each model line you install, not a copied spec sheet.
3. Technical articles and FAQ libraries: long-form answers to the questions people type into Google at 10 p.m.
4. YouTube and video SEO: so each video earns views on YouTube and on your own pages.
5. Content audit and safety review: a clean-up of what you already have.

The services overview explains which to start with, depending on how much content you already own.

Why model-specific content works

People don't search for "boiler". They search for the name printed on the unit in their basement, or the model a quote mentions. A page that answers "is this model a good fit for a two-storey house with radiators?" in honest, specific terms meets that buyer at the moment of decision.

The proof comes from our own work. BoilerPart.ca grew organic traffic by 180% on the back of 2,000+ programmatic pages, and CombiBoiler.ca holds 500+ page-1 rankings for combi-boiler keywords. Neither was built on generic articles; both were built on pages that match exactly what people search. The results page explains what each case shows and what carries over to a smaller company.

Check the numbers before you film

Video is worth making only if it moves a number you already track. Here is a calculation you can run on your own business.

Say you run 40 boiler replacement estimates a month and close 30% of them, so 12 jobs. If an explainer sent to every prospect before the visit lifts your close rate to 35%, that is 14 jobs, two more a month. At an average replacement job worth $9,000 and a 35% gross margin, two extra jobs add about $6,300 in gross profit each month. Swap in your own job value and close rate; if the answer is small, start with model pages instead. The video planning guide walks through this math for three company sizes.

Covering every province and territory

We work with boiler companies across Canada, and the content changes with the map. Quebec content needs French that leads, gas-heated Alberta and Saskatchewan homes ask different questions from oil-heated homes in Nova Scotia and PEI, and rebate rules differ from one utility to the next. The areas we serve page links a guide for each region, with the regulators and programs to know as of October 2026.

Who's behind Boiler.Media

Boiler.Media is a Canadian studio within the Sedighi.ca and SAZ.ca group of companies, run from its Vancouver, British Columbia headquarters. Ali Sedighi, MBA in Technology Management, leads it; he has spent 17+ years in digital marketing and has built 150+ live HVAC websites, several of them boiler brands. It works alongside HVAC.Agency, the group's agency for heating companies.

Read about how we work, see plans and pricing, browse the FAQ, or go straight to contact. When you call, text or email, you reach a senior strategist who has read your website first.